What' s the New Hot Bow so far?
11-17-2003, 06:22 PM
#31
Fork Horn
Thread Starter
Join Date: Feb 2003
Location: Vernon Hills IL USA
Posts: 382
RE: What' s the New Hot Bow so far?
I hadn' t seen the calendar. IMO that is very poor positioning. Surely I do like the ladies, but when I' m talking bows and hunting I' m all business. I' m very passionate about this endeavor and find that kind of marketing ploy offensive. That approach undermines the presentation of (for them) technical innovation. It will hurt them more than help them IMO.
11-17-2003, 11:48 PM
#32
Fork Horn
Join Date: Feb 2003
Location: Dunlap TN USA
Posts: 115
RE: What' s the New Hot Bow so far?
As for the gigantic amount of draw length adjustment, it’s not much different than Darton’s CPS which uses several modules on one cam to span a very large (but not quite as large) range or HCA’s single cam from last year that not only can be adjusted in a huge range for draw length but also for peak weight over a 30 pound range.
Personally, I feel that kind of ”innovation” is only a boon for the manufacturer and the dealer’s wallets, not for the end user. Cams built for specific draw lengths are the better mousetrap because let-off, wall characteristics (if a draw stop is not used), & maximum efficiency over the FDC can be dialed in for each draw length instead of “de-tuning” the cam for draw lengths less than it was designed for. However, it means a smaller inventory of parts for the manufacturer, and a dealer who is able to set up a greater number of folks who walk into the shop with one bow. This has merit for sure (as any dealer will tell you) but it’s not the best way to design a cam. Neither are modules. But some compromises have to be made in the name of business/costs savings.
Personally, I feel that kind of ”innovation” is only a boon for the manufacturer and the dealer’s wallets, not for the end user. Cams built for specific draw lengths are the better mousetrap because let-off, wall characteristics (if a draw stop is not used), & maximum efficiency over the FDC can be dialed in for each draw length instead of “de-tuning” the cam for draw lengths less than it was designed for. However, it means a smaller inventory of parts for the manufacturer, and a dealer who is able to set up a greater number of folks who walk into the shop with one bow. This has merit for sure (as any dealer will tell you) but it’s not the best way to design a cam. Neither are modules. But some compromises have to be made in the name of business/costs savings.
11-18-2003, 05:28 AM
#33
Join Date: Feb 2003
Location:
Posts: 2,413
RE: What' s the New Hot Bow so far?
Jeff, no argument about the appeal (or lack of) of the Nitrous cam. 
To me, when you see a company doing many different things, offering virtually every cam option known to man, they are trying to give customers many choices - which is good for business.
I will say, I' ve always wondered about the fury-x cam. I can now shoot it in my league and then hunt with a typical setup if I want. I like options.
As for the ads, I love them. Sure beats reading Mathews and Hoyt ads, attacking each other non-stop. Those were entertaining at the beginning, but have grown old. I much prefer looking at beautiful women. Since 95%+ of the market are male bowhunters, I think Martin is smart to attract the attention of their target market.
To me, when you see a company doing many different things, offering virtually every cam option known to man, they are trying to give customers many choices - which is good for business. I will say, I' ve always wondered about the fury-x cam. I can now shoot it in my league and then hunt with a typical setup if I want. I like options.
As for the ads, I love them. Sure beats reading Mathews and Hoyt ads, attacking each other non-stop. Those were entertaining at the beginning, but have grown old. I much prefer looking at beautiful women. Since 95%+ of the market are male bowhunters, I think Martin is smart to attract the attention of their target market.
11-18-2003, 07:18 AM
#34
Nontypical Buck
Join Date: Feb 2003
Location: Eastern PA USA
Posts: 1,398
RE: What' s the New Hot Bow so far?
I don' t know about a " hot" bow, but I caught a new link at Bowjackson' s site.
L&I bows. Most of their design looks pretty Mid-' 90' s, but the " Speedwindow" is interesting enough. It eliminates the need for a cable guard, without having to use split harnesses.
Some of you may be well-versed enough on your Archery History to know if such a device was used before, and what the positives and negatives were. I would think that it would reduce torque, and do so with a more convenient system for the hunter than a shoot through harness. I wonder how they would be able to make the system quiet and vibration-free though.
I have already ordered one of their catalogs purely out of curiosity. I am pretty sure that I will again not be getting a brand new bow this year, but if I do get one, it will probably be a Bowtech Patriot Dually.
L&I bows. Most of their design looks pretty Mid-' 90' s, but the " Speedwindow" is interesting enough. It eliminates the need for a cable guard, without having to use split harnesses.
Some of you may be well-versed enough on your Archery History to know if such a device was used before, and what the positives and negatives were. I would think that it would reduce torque, and do so with a more convenient system for the hunter than a shoot through harness. I wonder how they would be able to make the system quiet and vibration-free though.
I have already ordered one of their catalogs purely out of curiosity. I am pretty sure that I will again not be getting a brand new bow this year, but if I do get one, it will probably be a Bowtech Patriot Dually.
11-18-2003, 01:54 PM
#35
Join Date: Feb 2003
Location:
Posts: 2,413
RE: What' s the New Hot Bow so far?
I hadn' t seen the calendar. IMO that is very poor positioning.
First, the calender is not in their ads. It' s simply available to those on a forum that Martin sponsors, if someone wants it.
Their ads use women very tastefully in my opinion. Calling it porn is quite a stretch of the imagination, or else some of you have led a pretty sheltered life.
11-18-2003, 01:57 PM
#36
Join Date: Feb 2003
Location:
Posts: 2,413
RE: What' s the New Hot Bow so far?
I thought I' d also add, that Martin' s feels the new ads have been wildly successful. It has helped sales tremendously according to some Martin folks. As for finding them offensive, you' d have to be pretty easily offended in my opinion.
11-18-2003, 02:32 PM
#37
Typical Buck
Join Date: Feb 2003
Location: .. NH USA
Posts: 970
RE: What' s the New Hot Bow so far?
Martin has targeted the cro-magnon type of guy, and yes, that is definately working for them. It will also entice the adolescent boys club. (same thought patterns as the knuckle-draggers) Problem is, they never thought about the consequences to the sport itself, only the money they' ll make from the marketing. I have no issue with looking at scantily clad women myself, but I can do that by picking up an issue of Playboy or some other thing that strictly pertains to the male hormone " enticement syndrome" --mac tool calendar, Budweiser or Coors ad,(the twins!) stuff like that.
My issue here is that there are women and children trying to enjoy the sport as well---and I feel that " T&A" is not the way to be promoting our sport to those types of audiences who MAY want to participate themselves. Like I' ve stated before in a previous post about this subject--what' s next, Kid rock and his porn queens " lighting it up" Saturday night at Vegas?[
] C' mon.
I don' t think we need this type of extremity to promote the sport of Archery, especially to FAMILIES and even more especially to CHILDREN, who are the future of our sport. While Martin has definately targeted and stirred the hormones of alot of guys with this junk, they at the same time put other thoughts into the wives, childrens' and future generations of our sports' minds also. Not to mention those families who know nothing of our sport to begin with but may have been thinking about giving it a try. Bottom line--money ain' t everything. The integrity of the sport itself should come first. JMHO. Pinwheel 12
) Problem is, they never thought about the consequences to the sport itself, only the money they' ll make from the marketing. I have no issue with looking at scantily clad women myself, but I can do that by picking up an issue of Playboy or some other thing that strictly pertains to the male hormone " enticement syndrome" --mac tool calendar, Budweiser or Coors ad,(the twins!) stuff like that.My issue here is that there are women and children trying to enjoy the sport as well---and I feel that " T&A" is not the way to be promoting our sport to those types of audiences who MAY want to participate themselves. Like I' ve stated before in a previous post about this subject--what' s next, Kid rock and his porn queens " lighting it up" Saturday night at Vegas?[
] C' mon.I don' t think we need this type of extremity to promote the sport of Archery, especially to FAMILIES and even more especially to CHILDREN, who are the future of our sport. While Martin has definately targeted and stirred the hormones of alot of guys with this junk, they at the same time put other thoughts into the wives, childrens' and future generations of our sports' minds also. Not to mention those families who know nothing of our sport to begin with but may have been thinking about giving it a try. Bottom line--money ain' t everything. The integrity of the sport itself should come first. JMHO. Pinwheel 12
11-18-2003, 03:31 PM
#38
Nontypical Buck
Join Date: Feb 2003
Location: NW Ohio USA
Posts: 1,532
RE: What' s the New Hot Bow so far?
I don' t necassarily find it offensive, heck, I like pretty girls just as much as the next guy (maybe even more) but Kevin pretty much summed up my thoughts on this subject. I can buy a Playboy calendar at the local mall if hat' s the type of calendar I want... That' s the type of business Playboy is...
Like Kevin said and you can correct me if I' m wrong, but we' re trying to promote this sport to the family and to T.V. as well...
We' re trying to make the sport of archery grow... IMO, when we offend the females it could also have an effect on them not letting their husbands or kids get involved with a sport they may want to try for the first time. Just looking outside the box on that thought....
I' d also like take this time to mention that BowTech is offering a calendar for 2004 too.
They' re not yet available to the public yet but they should be for sale at Authorized BowTech Dealers and on the web site very soon.
I have some and I must say they are awesome looking and done with great taste.
I should add that the 2004 BowTech calendar also has some gorgeous models in it too, they just happen to be BOW models and man are they HOT.
Like Kevin said and you can correct me if I' m wrong, but we' re trying to promote this sport to the family and to T.V. as well...
We' re trying to make the sport of archery grow... IMO, when we offend the females it could also have an effect on them not letting their husbands or kids get involved with a sport they may want to try for the first time. Just looking outside the box on that thought....
I' d also like take this time to mention that BowTech is offering a calendar for 2004 too.
They' re not yet available to the public yet but they should be for sale at Authorized BowTech Dealers and on the web site very soon.
I have some and I must say they are awesome looking and done with great taste.
I should add that the 2004 BowTech calendar also has some gorgeous models in it too, they just happen to be BOW models and man are they HOT.
11-18-2003, 05:04 PM
#39
Join Date: Feb 2003
Location: KY USA
Posts: 779
RE: What' s the New Hot Bow so far?
As I stated before I think Martin is not on the right path with their ads & I am glad to see that some others are on the same boat as me!
If I want to look at hotwoman I will buy a playboy & see them all natural!
Archery is at a turning point, woman & children are interested & that type of marketing does nothing to attract that market. They are our future & we need to get them involved now.
Just imagine the market appeal you would have with a ad that shows the whole family having fun on a range or the excitement of a small child getting their first bullseye and their mother taking pride in that. It would turn attention to the sport as a fun family oriented sport.
When my wife saw the Martin ads she said " wow what a great way to exploit woman, that really dosn' s make me want to shoot a bow" I guess it' s all in how you look at it, Martin is cashing in I am sure but honestly why not try to promote the sport in a more positive manner?
If I want to look at hotwoman I will buy a playboy & see them all natural!
Archery is at a turning point, woman & children are interested & that type of marketing does nothing to attract that market. They are our future & we need to get them involved now.
Just imagine the market appeal you would have with a ad that shows the whole family having fun on a range or the excitement of a small child getting their first bullseye and their mother taking pride in that. It would turn attention to the sport as a fun family oriented sport.
When my wife saw the Martin ads she said " wow what a great way to exploit woman, that really dosn' s make me want to shoot a bow" I guess it' s all in how you look at it, Martin is cashing in I am sure but honestly why not try to promote the sport in a more positive manner?