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Primos to Unveil Revolutionary Double Bull SurroundView Blind at ATA Show

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Old 01-15-2018, 10:53 AM
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Default Primos to Unveil Revolutionary Double Bull SurroundView Blind at ATA Show

Double Bull SurroundView Blinds Feature Industry-First Technology

Primos to Reveal Cutting-Edge Augmented Reality App in Conjunction with Its Newest Double Bull Blind


FLORA, Mississippi – January 10, 2018 – Primos Hunting, a leading innovator of game calls and hunting accessories, is set to announce a revolutionary new hunting blind to flagship the premium Double Bull brand. The Double Bull SurroundView blind, dubbed the first “Blind Without a Blind Spot” will be unveiled in the Primos booth (#1907) at the 2018 ATA Show in Indianapolis at 9 a.m. on January 11.

This year, Double Bull introduces a brand new technology – SurroundView. This exclusive material has unique properties that allow it to function like a two-way mirror—hiding the hunter from the game outside the blind, but offering a full view without gaping windows.

Attendees to the show will get their first look at the new blind at 9 a.m. on January 11 at an exclusive “See-It-To-Believe-It” event in booth #1907. All attendees are welcome and can be registered to win one of the new SurroundView blinds.

Hunters who are not at the show can also experience the new SurroundView blind with a revolutionary augmented reality app from Primos. Using the latest Apple ARKit technology, the SurroundView App allows consumers and trade professionals to experience an interactive Double Bull SurroundView blind at home, in the field, or even in the store. For the first time, hunters can “set up” their blind with just their phone to view shooting angles and concealment. They can also experience the SurroundView product differences and experiment with window locations and shooting ports to view what they'll see through all three models of SurroundView wherever they.

To download the App simply go to the iPhone App Store and search for SurroundView. An Android version will be available soon.

Primos, a Vista Outdoor brand, is one of the most recognizable and trusted names in hunting calls, attractants, trail cameras and accessories. For more information, visit www.primos.com.

For a high-resolution image and full version of the press release (.doc and .pdf), please click on the link below:

http://media.vistaoutdoor.com/p/PR/911.aspx

For new product sheet, information articles and high-resolution images on these new products, access the online press kit page: http://media.vistaoutdoor.com/pressk...roundview.aspx


CONTACTS:
Jake Edson
Communications Manager
Optics and Hunt/Archery Products

JJ Reich
Communications Manager
Firearms and Ammunition

Kristen Veverka
Communications Manager
Tactical Products and Shooting Accessories


Vista Outdoor Inc.
www.vistaoutdoor.com
Email: [email protected]
Media Site: media.vistaoutdoor.com
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